More direct bookings. Less commission.
Gite Lab
Every property has a story – from a cosy one-bedroom gite to a grand chateau.
We help you tell it, so the right guests find you, book direct, and keep coming back.
1.
We take a good honest look
We go through everything: your OTA listings, your website if you have one, your Google presence, your photos, your reviews, and how your copywriting reads to a stranger seeing it for the first time. We score what’s working, spot what’s missing, and tell you the truth — kindly but clearly.
2.
We uncover what sets your property, and your area, apart
We go through everything: your OTA listings, your website if you have one, your Google presence, your photos, your reviews, and how your copywriting reads to a stranger seeing it for the first time. We score what’s working, spot what’s missing, and tell you the truth — kindly but clearly.
3.
We build your presence and hand you a plan
We map out your new site page by page, writing it around your property’s unique story, your personality as a host, and the world on your doorstep. Alongside it, you get a clear, prioritised marketing report — covering your Google presence, SEO, photography, direct booking strategy, and social media — ordered by what will make the biggest difference first. Everything you need to start bringing guests straight to your door.
1.
We take a good honest look
We go through everything: your OTA listings, your website if you have one, your Google presence, your photos, your reviews, and how your copywriting reads to a stranger seeing it for the first time. We score what’s working, spot what’s missing, and tell you the truth — kindly but clearly.
2.
We uncover what sets your property, and your area, apart
We go through everything: your OTA listings, your website if you have one, your Google presence, your photos, your reviews, and how your copywriting reads to a stranger seeing it for the first time. We score what’s working, spot what’s missing, and tell you the truth — kindly but clearly.
3.
We build your presence and hand you a plan
We map out your new site page by page, writing it around your property’s unique story, your personality as a host, and the world on your doorstep. Alongside it, you get a clear, prioritised marketing report — covering your Google presence, SEO, photography, direct booking strategy, and social media — ordered by what will make the biggest difference first. Everything you need to start bringing guests straight to your door.
Help & Support
You'll have questions for sure. Feel free to reach out to us.
What our clients say...
Sarah & Tom, Dordogne “We’d been on Airbnb for three years and couldn’t understand why we weren’t getting more bookings. Richard analysed everything — our listing, our photos, our Google presence — and within weeks of following his recommendations we had
James, Provence “I was sceptical at first — I thought a good listing was enough. What I got was a complete eye-opener. The website Richard built for us tells the story of our mas in a way that we never could have done ourselves, and the guests it attracts are exactly the kind of people we want here. Professional, warm, and genuinely passionate about what he does.”
Annette & Philippe, Loire Valley “After fifteen years managing our château through the platforms, we finally decided to take back control. The Gîte Lab audit was honest, detailed and — if we’re being truthful — a little humbling! But the action plan was clear and the results have been remarkable. Our direct bookings have doubled and we’re spending far less time dealing with OTA administration. A brilliant service.”
"Amazing Designs and Quality Work!"
Why us?
WE’ve been improving gites and holiday
Richard Williams
Founder
- Eighteen years.
- Over 3,000 reservations.
- Thousands of guests welcomed into properties across France.
We’ve been working with owners to help them improve their holiday rental accommodation. We understand what works, but are also sensitive to the subtleties of a property. What makes it special. That special stamp. That individual touch.
We don’t want to take that away from you. We want to build on it.
But by sharing our expertise and knowledge we know we can work together to improve your chances of increasing your profile and direct bookings.
We are small. We are independent. We want to stay that way.
More direct bookings. Less commision.