FAQs
What exactly does Gîte Lab do?
We’re a consultancy for holiday rental owners — we help you attract the right guests, tell your property’s story more compellingly, and reduce your dependency on the big booking platforms. Think of us as the person who finally helps your gîte look as good online as it does in real life.
Do I need a website to work with you?
Not at all – many of our clients come to us with nothing more than an Airbnb listing. We’ll assess where you are now and help you figure out the most impactful next steps. whether that’s improving your existing listing or building something new.
Can you build my website for me?
We’ll design the full content strategy. For the technical build itself, we work with trusted web developers we can refer you to, so you’re in good hands from start to finish.
I'm already on Booking.com and Airbnb. Why do I need direct bookings?
OTAs are a great source of discovery, but every booking through them costs you commission and hands your guest relationship to the platform. Direct bookings mean more money per stay, guests who are loyal to you, and a business that isn’t at the mercy of an algorithm change.
What kind of properties do you work with?
From a single-bedroom rural gîte to a twelve-bedroom château — if it’s a holiday rental in France or Europe, we can help. The principles of great storytelling and smart marketing apply regardless of size or price point.
How long does a typical project take?
A full audit and marketing report usually takes around one to two weeks. Most clients are up and running within a month.
We get you started, then it’s up to you!
Do you work with owners who don't speak French?
Absolutely — we work in English as our primary language, and we understand the particular challenges of managing a French property as an international owner. Navigating French platforms, local classification schemes, and the nuances of the French market is something we genuinely enjoy helping with.
What does it cost?
The normal cost of a detailed study is €150 TTC
However for the summer of 2026 we are offering a reduced price of €95 TTC
For a UK property the promotional rate is £85. Contact us with your property details to request a secure payment link to pay in GBP.
Can you help with just one specific thing, like rewriting my listing description?
Yes — we’re happy to work on a single deliverable if that’s what you need.
We do recommend the full audit first to identify the areas that we can help you improve.
We would then be happy to work with you on an agreed fee.
Do you work in the UK?
Absolutely. We do also work in the UK. We cut our teeth on the demanding French market, but due to demand we now count both holiday rentals and hotels in the UK as our clients.
How do I get started?
Just drop us a line at gitelab@gmail.com with a brief description of your property and what you’re hoping to improve. We’ll come back to you quickly, and there’s no obligation — the first conversation is always free.