Gîte Lab
H o l i d a y R e n t a l M a r k e t i n g C o n s u l t a n t
Because your gîte deserves better than a listing.
P R I V A C Y P O L I C Y
General Data Protection Regulation (GDPR) Compliance Statement
Last updated: May 2026
Every property has a story — from a cosy one-bedroom gîte to a
grand château.
We help you tell it, so the right guests find you, book direct, and
keep coming back.
Gîte Lab | Holiday Rental Marketing Consultant
Gîte Lab — Privacy Policy
1. Introduction
Gîte Lab (“we”, “us”, “our”) is committed to protecting the personal data of everyone who
interacts with our business — including property owners who engage our marketing
consultancy services, visitors to our website, and any individuals whose information is
shared with us in the course of our work.
This Privacy Policy explains what personal data we collect, why we collect it, how we use it,
and what rights you have under the UK General Data Protection Regulation (UK GDPR), the
EU General Data Protection Regulation (EU GDPR 2016/679), and the Data Protection Act
2018.
This policy applies to: our consultancy website; all services provided by Gîte Lab to holiday
rental property owners and managers; and any communications between Gîte Lab and its
clients, prospects, or website visitors.
2. Who We Are (Data Controller)
Gîte Lab is the data controller for the personal data described in this policy. This means we
determine the purposes and means by which your personal data is processed.
Business name Gîte Lab
Trading as Gîte Lab — Holiday Rental Marketing Consultant
Nature of business Holiday rental marketing consultancy
Contact email gitelab@gmail.com
If you have any questions about this policy or how we handle your data, please contact us at
the email address above.
3. What Personal Data We Collect
We collect only the personal data that is necessary for the purposes described in this policy.
The categories of data we may process include:
3.1 Client data (property owners and managers)
• Name and professional title
• Email address and telephone number
• Postal address (for billing and correspondence)
• Property details, location, and listing information
• Online Travel Agency (OTA) profile links provided by clients
• Financial information for invoicing (billing address, VAT number where applicable)
• Communications and correspondence relating to our consultancy services
• Login credentials for platforms where you explicitly grant us access (e.g. website
CMS, Google Business Profile) — these are never stored and are used only during
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the agreed working session
3.2 Website visitor data
• IP address (anonymised where possible)
• Browser type and device information
• Pages visited, time on site, and referral source
• Contact form submissions (name, email, message)
• Cookie preferences
3.3 Data about third parties shared by clients
In the course of our work, clients may share with us information about their guests (e.g.
anonymised review content) or third-party suppliers. We process such data solely on the
client’s instructions and for the purposes of delivering our services. Clients are responsible
for ensuring they have a lawful basis for sharing any third-party data with us.
4. How We Use Your Personal Data
We use personal data only for specific, legitimate purposes. The table below sets out our
processing activities and the lawful basis for each.
Purpose Data Used Lawful Basis
Delivering marketing consultancy
services (audits, reports, copywriting,
strategy)
Name, contact details, property
information, OTA links
Contract performance
Communicating with clients about
projects and enquiries
Name, email, phone Contract / Legitimate
interests
Sending project deliverables (reports,
documents)
Name, email, property data Contract performance
Invoicing and payment administration Name, billing address, VAT
number
Contract / Legal obligation
Responding to website enquiries and
contact form submissions
Name, email, message content Legitimate interests / Precontractual
Improving our website and services
(analytics)
Anonymised usage data,
cookies
Legitimate interests /
Consent
Sending service updates or relevant
consultancy insights (where opted in)
Name, email Consent
Complying with legal and regulatory
obligations
As required by law Legal obligation
We will never use your personal data for automated decision-making or profiling that
produces legal or similarly significant effects.
5. Cookies
Our website uses cookies — small text files stored on your device — to help the site function
properly and to understand how visitors use it.
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Gîte Lab — Privacy Policy
Essential cookies
These are necessary for the website to operate and cannot be switched off. No consent is
required for these.
Analytics cookies
We use anonymised analytics tools to understand website traffic patterns (e.g. which pages
are visited most, how long visitors stay). These cookies are only set with your consent, which
you may withdraw at any time via our cookie preferences tool.
Marketing cookies
We do not currently use marketing or advertising cookies. If this changes, this policy will be
updated and renewed consent will be sought.
You can manage or withdraw your cookie consent at any time by clicking the Cookie Settings
link in the footer of our website, or by configuring your browser to block or delete cookies. Note
that blocking essential cookies may affect how the website functions.
6. Data Sharing and Third Parties
We do not sell, rent, or trade your personal data. We may share data with trusted third
parties only where necessary to deliver our services or meet legal obligations:
• Accountancy and invoicing software (e.g. for billing administration) — contractual
necessity
• Cloud storage and document management tools used to store and share client
reports — these providers are bound by data processing agreements
• Email service providers used to send project communications — bound by
appropriate data processing agreements
• Professional advisors (lawyers, accountants) — bound by professional confidentiality
• Regulatory bodies or law enforcement — where required by law
All third-party processors are selected carefully and are required to handle your data
securely and only for the purposes we specify.
7. International Data Transfers
Our primary operations are based in France and serve clients across the European Union.
Where any tools or service providers are based outside the UK or EEA, we ensure
appropriate safeguards are in place — such as Standard Contractual Clauses (SCCs)
approved by the European Commission, or adequacy decisions — before any transfer takes
place.
If you would like more information about the specific safeguards in place for any international
transfers, please contact us.
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Gîte Lab — Privacy Policy
8. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purpose for which it was
collected, or as required by law. Our standard retention periods are:
Data Type Retention Period
Client project files and reports 7 years from project completion (for
accounting/legal compliance)
Invoices and financial records 7 years (required by French and EU tax law)
Contact form enquiries (not converted to
client)
12 months from last contact
Email marketing opt-in records Until consent is withdrawn + 2 years
Website analytics data (anonymised) 26 months (standard analytics window)
Cookie consent records 13 months
When data is no longer required, it is securely deleted or anonymised.
9. Data Security
We take the security of your personal data seriously and implement appropriate technical
and organisational measures to protect it against unauthorised access, alteration, disclosure,
or destruction. These measures include:
• Encrypted storage of client files and documents
• Use of strong, unique passwords and two-factor authentication on all platforms
holding personal data
• Limiting access to personal data to those within our business who need it to perform
their role
• Using reputable, GDPR-compliant third-party service providers
• Regular review of our data handling practices
In the unlikely event of a personal data breach that is likely to result in a risk to your rights
and freedoms, we will notify the relevant supervisory authority within 72 hours and, where
required, inform you directly without undue delay.
10. Your Rights Under GDPR
Under the UK GDPR and EU GDPR, you have the following rights in relation to your
personal data:
• Right of access — you may request a copy of the personal data we hold about you.
• Right to rectification — you may ask us to correct inaccurate or incomplete data.
• Right to erasure — in certain circumstances you may request that we delete your
personal data.
• Right to restriction — you may ask us to restrict processing of your data while a
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Gîte Lab — Privacy Policy
dispute is resolved.
• Right to data portability — where processing is based on consent or contract, you
may request your data in a structured, machine-readable format.
• Right to object — you may object to processing based on legitimate interests or for
direct marketing purposes.
• Right to withdraw consent — where we rely on consent, you may withdraw it at any
time without affecting the lawfulness of prior processing.
• Right not to be subject to automated decisions — you have the right not to be subject
to solely automated decision-making that produces significant effects.
To exercise any of these rights, please contact us at privacy@gitelab.com. We will respond
within one calendar month. We may need to verify your identity before processing your
request. There is no charge for exercising your rights in most circumstances.
11. Marketing Communications
We will only send you marketing emails, newsletters, or service updates if you have explicitly
opted in to receive them. Each communication will include a clear and easy way to
unsubscribe at any time.
We do not use purchased contact lists or send unsolicited commercial email. Any consent
we rely on for marketing is recorded with a timestamp and the method by which it was given.
12. Children’s Data
Our services are directed at adults operating or managing holiday rental properties. We do
not knowingly collect personal data from anyone under the age of 16. If you believe a child
has provided us with personal data, please contact us immediately and we will take steps to
delete it.
13. Right to Complain to a Supervisory Authority
If you believe we have not handled your personal data in accordance with applicable data
protection law, you have the right to lodge a complaint with the relevant supervisory
authority.
For individuals based in France or the EU:
• Commission Nationale de l’Informatique et des Libertés (CNIL) — www.cnil.fr
For individuals based in the United Kingdom:
• Information Commissioner’s Office (ICO) — www.ico.org.uk
We would always appreciate the opportunity to address your concerns directly before you
contact a supervisory authority — please reach out to us first at privacy@gitelab.com.
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Gîte Lab — Privacy Policy
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices,
services, or legal requirements. When we make material changes, we will update the “Last
updated” date at the top of this document and, where appropriate, notify existing clients by
email.
We encourage you to review this policy periodically. The most current version will always be
available on our website.
15. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or the way we
handle your personal data, please contact us:
Gîte Lab
Holiday Rental Marketing Consultant
Email: gitelab@gmail.com
Website: www.gitelab.com
This document was prepared by Gîte Lab in accordance with EU GDPR (2016/679), UK GDPR, and the Data
Protection Act 2018.
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